Blog Marketing – Less Aggressive More Effective

Blog Marketing – Less Aggressive More EffectiveBlog marketing have taken the internet by storm over the last few years due to primarily to its non-aggressive marketing approach.
Quite frankly people prefer being catered to and business blogs are aware they must first provide a service in order to get paid to blog.
Read more to see the 5 biggest reasons why people are attracted to, and comfortable making purchases at business blogs!

Blog marketing have taken the internet by storm over the last few years due to primarily to its non-aggressive marketing approach. Quite frankly people prefer being catered to and business blogs are aware they must first provide a service in order to get paid to blog. For many who have become jaded by pushy sales tactics this is a refreshing and welcomed departure. The very success of the blog building process itself is based upon attracting and then connecting with the people who arrive at the site. It all comes down to supplying useful information, relationship building and trust.

Here are 5 reasons people are more receptive to making purchases on business blogs and of course are contributing factors to the popularity of these platforms.

No Face to Face
People feel less threatened when they land on business blogs because there is no physical presence they have to contend with and they can leave at any time. They also have the option of viewing any content of interest to them without having to make a purchase.

Speak Freely About a Passion
If the site host expects to get paid to blog they know they must first offer their visitors useful information in order to gain their trust and loyalty. This should not be a problem since usually the blogger is writing about something they are passionate about in the first place. It also ‘works’ for visitors since they are able to read about a subject in which they already have an interest. So win lose or draw both host and visitors are engaging in their personal passions regardless of whether a purchase is made or not!

Exchanges Originate from Mutual Interest
Exchanges originate out of mutual interest between and amongst visitors and a host that all share a similar interest. This tends to create a more comfortable atmosphere putting people at ease while allowing them to enjoy themselves. These exchanges become more ‘casual’ and frequent leading to the development of ‘friendship’ or trust based upon a mutual interest.

Non-Aggressive Deemed More Trustworthy
An atmosphere has now been created where all participants feel relaxed while also being supplied regularly with useful information pertaining to an interest of theirs. The blog host has demonstrated their intentions of giving people plenty of ‘space’ to enjoy themselves, the content and their discussions with one another. Trust is being built and established!

Increases Marketing Effectiveness
People who visit any blogging platform do so freely because they have an interest in what is being talked about. Since the interest is already there whenever any product or service related to their interest is offered they are more inclined to make a purchase. They feel no pressure, they have developed a trust in the blogger, and of course the offering is related to something they already have an interest in.

Blog marketing has presented to people a different promotional approach from the more traditional and aggressive style to which they have grown accustom. Bloggers are aware that if they expect to get paid to blog they must first cater to and win the trust of the people who visit their site. By freely supplying useful information these platforms are able to attract people who have an interest in what the content is based upon. In fact maintaining a steady flow of this content is core to the blog building process itself since without visitors, the site ceases to exist. For most everybody, this helpful and passive marketing approach is much more appealing than the aggressive ‘in your face’ methods commonly used. The 5 reasons discussed above hopefully demonstrate why business blogs, with their engaging and helpful style, have become so appealing. It may even be fair to say that their influence can change the face of marketing as we know it forever!

Source: Free Articles from ArticlesFactory.com
ABOUT THE AUTHOR
TJ Philpott is an author and Internet entrepreneur based out of North Carolina.
To learn more about why blog marketing is one of the most effective ways to promote anything online and to also receive a free instructional manual that teaches valuable niche research techniques simply visit:http://blogbrawn.com

Understanding the AdSense Revenue Share

Understanding the AdSense Revenue Share

Understanding the AdSense Revenue ShareThe AdSense revenue share is the percentage of ad revenue shared by web publishers when users click on their site’s Google ads. AdSense for content publishers earn 68% of the amount Google collects from advertisers. AdSense for search publishers earn 51% of the amount collected from advertisers. Google does not publicly reveal the Google AdSense revenue share for other advertising formats.

You’re naturally looking to make money with your website, so you’ve chosen to run Google ads.  With Google AdSense, users click Google ads on your website, earning money for both you and Google.  Google collects revenue from the advertiser and shares a portion of that revenue with you.

Up until recently, Google didn’t reveal what percentage of Google ad revenue it shared with website publishers like you.  This was a highly controversial practice and was criticized by web publishers and many media professionals.  But in recent years, Google for the first time publicly revealed its revenue share.

Google Advertising Revenue
To understand the revenue share, it’s important to first understand how Google ads generate revenue.  Advertisers pay Google to advertise in the Google display network, which includes any website like yours that subscribes to Google AdSense. Depending upon whether advertisers choose pay-per-impressions or pay-per-clicks, Google collects from advertisers when their Google ads are shown or clicked. Google then shares that advertising revenue with the website that displayed the ad. This is known as the Google AdSense revenue share.

The AdSense Revenue Breakdown
The Google AdSense revenue share is the percentage of advertising revenue earned by website publishers when users click on their website’s Google ads. The amount of revenue share Google AdSense provides depends upon the advertising format. AdSense for content, which includes all the Google ads on a standard webpage, earns publishers 68% of the amount Google collects from advertisers. AdSense for search, which includes all the Google ads in the search results within a publisher’s webpage, earns publishers 51% of the amount collected from advertisers. Google does not reveal the Google AdSense revenue share for other advertising formats.

Where AdSense Revenue Comes From
You can earn revenue from Google ads by displaying a number of Google AdSense ad formats on your website, including text ads, image ads, link units, video ads, and gadget ads. You can maximize your website advertising revenue by choosing to run each of the Google AdSense ad formats, although you need to make sure the ad formats you choose integrate well with your website and enhance the user experience.

Getting the Most AdSense Revenue
And remember, there are many other advantages of using Google AdSense other than the revenue share.  With AdSense, you’ll benefit from Google’s keyword-matching system to make sure ads appearing on your site target your user’s interests. You can easily customize your ads to match the look of your website and maximize clicks with Google’s easy-to-use interface. You’re sure to get the highest paying bidder for your ad space with the aid of Google’s real-time auction. You have numerous ad format options to maximize ad revenue, including text, image, link unit, video and gadget ads. You can easily track your site’s ad performance with Google’s tracking tools. And you’ll get paid in a timely manner, all at no cost to you.

So, if you’re thinking about running Google AdSense on your website, estimate your ad revenue by taking into account the Google AdSense revenue share. And keep in mind the other benefits when comparing competing ad servers.

Source: Free Articles from ArticlesFactory.com
ABOUT THE AUTHOR
To learn more about Google’s revenue share, feel free to visit www.AdServerAnswers.info.